GIGOT interview with About Blanks
Earlier Sieb from Good Ideas Grow on Trees interviewed us about our notebooks: Do you know that inkling feeling of happiness when entering a store and coming across a product that immediately just reasons with you?
For me that is what happened a few weeks ago when I came across the About:Blanks notebooks in concept store Daily Poetry. I tracked owner Kjell Betlem down, and asked him all about his notebook business
People were really enthusiastic about the notebooks I made them, so I decided to build a webshop. Because of my background in graphic design and photography I was able to do this, and my own branding, without having to hire outside help. The first few months I got quit a few orders but when it slowed down I realised I had to reach out to more people. An acquaintance of mine owns a store so I took a bunch of my books to her store, and she was happy to sell them! I reached out to more shops, and soon demand was up to a level that I couldn’t quit make them all by myself anymore. Luckily I found a social employment facility where my books are made to this date.
Read the entire interview on: http://www.goodideasgrowontrees.com/aboutblanks/